Visual Persuasion

Whether the saying goes “A picture is worth a thousand words” or “A picture is worth ten thousand words”, the only thing that really matters is what the picture made its audience feel and do. It’s no secret that people have been visually persuaded for decades, albeit unwittingly at times, so why not harness that power in your everyday business dealings?

The human mind is better able to retain information when it’s presented in pictures, hence websites and brochures leaning more towards bigger imagery and less but bolder text. If two restaurants were placed opposite eachother in a corridor, with similar food, attentive looking staff and comfy seating; what could be the defining element be that made someone happening to be passing between them choose one over the other? If it’s not reputation, it’s probably how they visually represent themselves. Having delicious looking items on the menu is a good start but if potential customers don’t look at the menu, they should still be lured in by the yummy décor on the walls.

It’s not just food that entices people, it’s images of dream destinations in travel agent’s offices that seal deals and sophisticated, upmarket imagery in corporate buildings across South Africa that make clients want to stay and do business, because success breads success. Don’t underestimate the power of visual pursuation. It could end up doing half the job before you’ve even had your first cup of coffee.