Developing small business is a meaningful way to contribute to the South African economy. Bidvest Execuflora identified Enterprise Development as an effective tool to assist emerging businesses and begun working alongside two small businesses in the last three years, mentoring the small business owners, providing expertise and resources and helping them to secure growth and longevity for their companies.
S&B Painters – Building Business Skill
In 2010, Bidvest Execuflora chose to work with S&B Painters. S&B Painters was an existing painting and paving company, started by Simon Mohlabeng in 2008.
Execuflora identified S&B Painters as an established small business that was well run and would benefit from a professional marketing strategy. Their goal was to mentor Simon and work with him to improve his Corporate Identity (CI) and business skills. They started by creating a CI that reflected his values which paved the way for the design of his logo, stationery and website.
“We worked with him to improve his sales strategy and ensure a quick and professional response time to leads and enquiries. We sponsored a branded bakkie to assist with brand awareness, and purchased additional road-marking equipment to help Simon capitalise on new opportunities,” says Robbie Strang, MD of Bidvest Execuflora.
S&B Painters has subsequently increased its customer base, from being predominantly domestic, to include the corporate market which offers better job security with long term projects. S&B Painters has become a regular supplier of services to Bidvest Execuflora. What was previously an Enterprise Development Project has transformed into a business-to-business supplier-customer relationship.
“We are committed to growing small business. When our assistance results in a long-term relationship with the small business as a supplier to Bidvest Execuflora, we are satisfied that our role in the job-creation process has been successful.” says Strang.
Vukani Pottery – Improving Service Delivery
Bidvest Execuflora took on Vukani Pottery as an Enterprise Development Project in 2012. Moses Dhlamini, the owner of the business, had 15 years’ experience as a manufacturer of hand-thrown pots and had previously supplied Execuflora with pots. As pots are an important element of the Bidvest Execuflora product offering, it made good business sense to work with Vukani to help update and upgrade their services.
Bidvest Execuflora worked with Vukani Pottery to update their corporate identity, providing new marketing material and a website. Upgrades to equipment have resulted in Vukani Pottery being better able to supply consistent quality product and better their delivery times.
“We continue to work with Vukani Pottery to ensure that they meet their potential as a viable supplier in the marketplace,” says Strang. “We recognise that small businesses take time, effort and personal attention to detail to get off the ground. We believe that our contributions of these key elements will result in long term relationships that will help grow people and business success.”